Doug recently shot the new Carling campaign. Here’s what he had to say about the shoot!
“The shoot began with a series of rough visuals for the client showing what the idea was – essentially to mimic a classic sports campaign style but shooting a football team’s mascot instead of a player. The dream of every mascot I’m sure! The shoot took place, both for the hero of our campaign, “Hoggy”, and also the all important product, the beer. The shoot was great fun, if a little messy, with all sorts of effects like flying grass and powder paint used to create the dynamic visual effects in the final image.” – Douglas Fisher