Olly Burn’s new exhibition Versus is a celebration of collaboration and the individual image-maker’s inspiration.
Finding he had some promotional material left over in his studio, Olly decided to hand them over to artists, designers and illustrators and invite them to deface, remix and rethink the originals.
Photographs were given to creatives with deliberately different visual styles: Owen Gildersleeve, Toby Triumph, Jean Jullien, Lucas Levitan, Mark Ward, Barnaby Purdy, Ciara Phelan, Nick White, Mystery Meat, Robyn Gallow and StudioThomson.
The eclectic results create a new dialogue with Olly’s work and give us viewers an insight into a different kind of creative collaboration.
“I guess the promo, in essence, is a commercial venture to get in front of new clients and win commissions, so to take it entirely away from that and make a show that is just for fun is a really exciting concept for me,” Olly says.
“I had no reservations handing my work over to them. My perceptions of the images are built around the memories of making them. I think the beauty of these interpretations is that the artists don’t know the back stories, so their remixes are based on aesthetics alone.”
Versus is on show at the Doomed gallery in Dalston, from May 5 to May 8.